Throwback shooting Summer Collection

We had such a blast doing our special Summer 2022 shoot that we thought it was important to share our best photos and tips in this Throwback article. For a successful quality shoot, there are obviously a few steps to follow so that everything goes smoothly and the result is incredible.

Step 1: choose a sunny day

The first step will seem obvious, but it is really essential: the weather. It would be the ultimate to have to do an outdoor shoot in the rain to present a summer collection. Having a beautiful blue sky and a sun that underlines the Summer Vibes colors of all our looks, it's still not negligible. We know the forecast isn't a reliable source, but put more chances on your side by scheduling your shoot on a day when the sun should (normally) be out.

2nd step: have a great team

There are a number of little hands behind this work. We obviously need some pretty models to highlight our clothes. Who better than our two dolls Héléna and Rizlène to realize this shooting to perfection? They have a different morphology so you can project yourself and refer to one of them in terms of size and choose the looks that will suit you best. Héléna is the smallest, 1m65, ideal to wear skirts or combishorts with elegance. Rizlène, on the other hand, has the perfect silhouette to highlight our long and flowing dresses from the top of her 1m75!

It goes without saying that one of the biggest parts of the job is our photographer ! Choose Lucas for successful photos: young, dynamic, and ready to get wet in all situations (yes, because being forced to swim in the pool is difficult...)! Photo, video, drone, editing and retouching, he masters everything on the fingertips. We couldn't recommend anyone else!

Finally, we finish with our marketing team composed of 5 girls, without whom nothing would have been possible: ideas, preparation of the looks and accessories, booking of the places, booking of the models, organization, time management, tidying up... In short, a great team that works well together, that gives that!

3rd step : buy Summer Vibes outfits

For a summer collection, some summer clothesof course. The goal: to shoot a maximum of pieces in a minimum of time, all with stylish photos. That's why it's important to have a staff that prepares the outfits in advance. Each model has his or her own set of clothes with the looks that are assigned to them. Now all they have to do is change and pose. Denim shorts, crop tops, shorts sets or skirt sets, tight or fluid, short or long dresses, floral or colored...

We have not forgotten anything, and especially not the star of the summer: the kimono beachwear. Whether it's made of voile or satin, in neutral or colored tones, over your bathing suit, it looks so good! The pictures speak for themselves, we let you admire.

PS: to get the "wow" effect, drop the long kimono in the pool...

4th step : find a mythical place

Ditto for the location. If you don't go "wow " when you see the home, it's not the right place. For a shooting like this one, the place is a very important choice. On our side, we had a real blow of heart for this mansion. You have to try to project yourself, to know how to identify the best angles of shots and to be able to visualize which looks will be shot in which place: something we managed to do right away. It will be THIS place, and not another!

An extraordinary interior, with an unlimited number of rooms. A spacious castle decorated to perfection to plunge us into a whole other universe, a flashback in a whole other century. Paintings, chairs, chandeliers, an old-fashioned tapestry that offer us a photo rendering that is just crazy! The Bridgerton inspired looks and our Abaya collection were incredibly well highlighted in this setting!

A crazy exterior with a garden grandiose and well-maintained, perfectly decorated with a fountain, a walkway amidst the trees, a proper garden lounge and... the essential, the necessary, the mandatory [and all that follows] SWIMMING POOL. You absolutely can't go without this element that wonderfully fuels the photos of a special Summer shoot!!! It made ALL the difference.

5th step : surround yourself with mascots

The basic mascot, the best accessory to embellish the pool (even in background): our buoy Pink flamingo. Promised, it was not only used to tan or sleep on the water during the break! Our Queen Héléna took the risk to lose her beautiful make-up and her intact hairstyle in case of fall: she dared to pose on this buoy and the pictures that come out are sublime!

Our second [new] mascot, and not the least : Pearl. After Petra the Rottweiler in our TV spot, let's make room for this new dog, a Samoyed, our big cuddle of the day who filled us with happiness with her cuddles. She is of course welcome on our pictures for a touch more cute, and in the arms of all the members of the team!